SEA KAYAK CAROLINA
Sea Kayak Carolina was a project I was honored to be hired for. The logo was completely overhauled but we all agreed their iconic turtle would need to stay. Even though the shop was under new management, they wanted to honor the past owners and stay true to that part of the previous identity.
Custom lettering took shape through hollow uppercase and mono-line script for the final design. The turtleís previous sun on itís back was replaced with a compass-esk look. I also had the privilege to help with much of their copy for their website and print collateral. With Bev & Joeís new approach, they wanted wording that better defined what they did. This is where the three words: Gear, Learn & Tour were born.
We added a few new pieces of print collateral like gift cards, canvas totes, stickers and then updated a few they already had like their business cards and letterhead.
It was a true joy working with them and I canít wait to get back out on the water with them.