RENEGADES CLIMBING COMPETITION


Logo

Illustrations

Poster Series

Brand Identity

 

 
 

Outlaws, nomads, game changers -- renegades. They go by many names and over the years the namesake has taken various forms but one of it's truest forms is described as:

...Pioneers
Rebels and mutineers
Go forth and have no fear

My task was this: pick a song then create an entire brand, movement & poster series advertising the true meaning of the song. Conceptually this project goes far beyond bold colors and trophies. This project ties the song Renegades by X Ambassadors into the history of rock climbing through rebellion, misunderstanding, defying heights and escaping death.

Poster Series
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It's our time to make a move
It's our time to make amends
It's our time to break the rules -- Let's begin

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MY GOAL FOR THE COMPETITION ILLUSTRATIONS WAS TO BE SUBTLE YET MATCH THE LINEAR WORK THAT COMPLIMENTS THE IDEA OF UNTAMED ROCK SURFACES YOU FIND IN OUTDOOR & INDOOR CLIMBING.
 

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