RENEGADES CLIMBING COMPETITION
Outlaws, nomads, game changers -- renegades. They go by many names and over the years the namesake has taken various forms but one of it's truest forms is described as:
Rebels and mutineers
Go forth and have no fear
My task was this: pick a song then create an entire brand, movement & poster series advertising the true meaning of the song. Conceptually this project goes far beyond bold colors and trophies. This project ties the song Renegades by X Ambassadors into the history of rock climbing through rebellion, misunderstanding, defying heights and escaping death.