EMMETT & SOCH
Hand Painted Pattern
Emmett & Soch is a brand I created as a case study with my two clients in this study, two of the most fashionable ladies I know Grayson & Dina.
The target audience is women in their 20’s - 30’s who aren’t afraid of bright color, unique pattern & to show a little leg. They wanted their branding to reflect their unique style. They also wanted their deep friendship that started in Kindergarten, to also be reflected. This is where the primary mark was brought to life - the infinity symbol. It took a quite a few sketches and revisions to finally land on an almost yin-yang mixed with infinity style. It would reflect the symmetry between them along with their infinite friendship.