Reef Initiative is a passion project stemming from my love of the ocean. The Initiative was designed to raise awareness & funds for the ocean wide coral bleaching epidemic.
Multiple designed components center around educating & funding the restoration and rehabilitation of reefs ocean wide. The app is designed as a tracker of reef health “Reef Watch”, live dive viewing screen with biographies of each diver, a donation portion with the link to the banquet & annual giving and finally the profile section allowing you to post & share the app across multiple social media platforms.
A full banquet was designed with standing banners education incoming guests with facts about coral bleaching, an invitation suite with interactive “scrubbing” or “scratching” to reveal the details of the banquet with a link to the app to RSVP and finally table place cards that identify the species of coral linked to each table.