RENEGADES

A poster series and t-shirt all designed for a climbing competition hosted by Renegades Climbing Gym.

This project's inspiration came from the song Renegades by X Ambassadors. The song's lyrics are riddled with the idea of going against the grain and social norms - much like climbers and dirt baggers. The geometric shape of the trophy clues the viewers into the idea of a competition, while the custom lettering of the logo is a geometric block style designed as a play off of the geometric shapes of climbing gym holds. Climbers may be way outside the boundary of what most people think is "normal" but that's where we thrive and defy heights. 

 

 
Renegades_Poster_20161025_164.jpg